Quote

Make Your Online Business Soar With These Tips — Marketing Secrets

TIP! Your customers will be happier if you excel at customer service. Give customers free stuff when they buy your products, and let them know that you appreciate their business by thanking them for their orders. A work from home business can allow you balance your life and have a balanced life. You need to […]

via Make Your Online Business Soar With These Tips — Marketing Secrets

What business should you start?

There are many opportunities for the solopreneur, from freelancing to ecommerce to writing. If your focus is to do it the frugal way by bootstrapping your business with no outside funds, then you have a lot of options available to you if you’re willing to put in the time and effort.

photo of woman using her laptop

Photo by bruce mars on Pexels.com

Here are just a few possibilities to think about. But the final decision is yours alone: what do you enjoy doing? what specific skills or experience do you have?

Freelancing

Freelancing is a great option if you want the flexibility of working from anywhere, but like to be part of a virtual team or do work for other people. Specialties include graphic design, coding, web design, social media management, writing or editing. A good place to start is to take a look at a freelancing site such as Upwork to see what types of projects are available.

Selling on Amazon, eBay, etc

It is easy to set up a seller account on sites such as Amazon and eBay and list a few things for sale. All you need is a Paypal account and/or credit card to get paid. However, the challenge is in finding the right items to sell at the right price, taking great pictures, writing excellent descriptions, and getting traffic to your items.

Your Own eCommerce Store

Whether you sell your own products that you make, or resell items at a profit, you can quickly set up your own website to sell from using PayPal or Stripe. The biggest challenge will be to get visitor traffic to your store (assume conversion rates of only a few percent, so you need at least 100 visitors daily to make sales every day). This is where writing comes in (see below): even if your website is sales-focused, you need to be constantly adding new content via a blog or articles that will bring in search engine traffic.

Selling Digital Products

There are many things you can create and then sell that don’t involve having to send a package in the mail: create your own app or software, write an ebook, sell your photography or web templates – the list goes on.

Blogging or Writing Online

If you enjoy writing, then setting up a blog or informational website might be a good option for you. You need to make sure you’re adding new top-quality content regularly (at least weekly), posting it to social media, and participating in other online communities where your readers might hang out.

Where most bloggers and website owners fail is being able to bring in a large enough volume of visitor traffic to make any monetization option successful. Whether you sell your own informational products (eg, ebooks), link to affiliate products (eg, Amazon) or use PPC ads such as Google AdSense, you need a lot of traffic to earn a living from this option.

I highly recommend the SBI (Solo Build It!) platform to help you build an online business with traffic, and not just a blog which no one reads. I have a few SBI websites and I’m very happy with all the tools they provide – those sites get a lot more traffic than others I have hosted elsewhere!  You can check out SBI here.

Quote

Easy Advice For Starting A Home Business Enterprise — Marketing Secrets

Some good basic tips for running a successful home business:

This article will help you some good advice on that topic. TIP! It is important that you remain employed during the early stages of your new business. Chances are that your new business will not bring in a profit for quite a while, and it is best to have regular income from your current job […]

via Easy Advice For Starting A Home Business Enterprise — Marketing Secrets

Happy International Women’s Day!

Today is March 8, International Women’s Day – so Happy International Women’s Day to my fellow female solopreneurs!

Women working - internationalwomensday

Photo by rawpixel.com on Pexels.com

For one of my clients, I work with a team of web developers in the Ukraine.  I was happy to hear that International Women’s Day was a national holiday in the Ukraine:  Wish it was a holiday in the U.S. also!

The theme for this year’s International Women’s Day is “Balance for Better”. What does that mean to you as a working woman?

For me, the idea of Balance for Better is what drove me to Solopreneurship in the first place – balance to spend more time with my son, balance to make time in my day for the things that are important for my own mental health (reading, writing, long walks – when I often have my best work ideas, btw!):  balance for a better me.

This USA Today article on this year’s International Women’s Day is a good read on the theme of #BalanceforBetter.

Working with micro-influencers

As a solopreneur, think about working with micro-influencers who can target communication to your niche. If you can find a win-win for both of you, then working with a micro-influencer can be more affordable and it can also be easier to get their attention than trying to engage a big-name celebrity.

josh-rose-158801-unsplash

In a recent Forbes article, small business owner David Kalt shows how you can do just that. David says “micro- and nano-influencers with smaller (but loyal) followings can drive better outcomes for small businesses working to connect with niche audiences. According to a study by influencer marketing agency HelloSociety, micro-influencers—which it defines as accounts with 30,000 or fewer followers—deliver 60% higher engagement rates and are 6.7 times more efficient per engagement than influencers with more followers.”

Read the rest of David’s article here: https://www.forbes.com/sites/davidkalt/2019/02/21/small-businesses-think-you-cant-work-with-influencers-think-again/#5a2cde46124d

 

Happy 2019!

I’m busy planning for my websites and marketing strategy freelance business for 2019.  Loving this new planner that I picked up at Aldi for only $9.99 (even includes planner sticker sheets)!   And the cute little notebook and pen from Dollar Tree for just $1.  Now that’s frugal!

 

Want to change the world? Start with yourself

person holding terrestrial globe scale model taken

Photo by Artem Bali on Pexels.com

Happy New Year!  I can’t believe it is already 2019. This quote (from Billy Graham, of all people) came up on my calendar today, and I thought it was quite appropriate for the frugal solopreneur journey.

The world does need changing, society needs changing, the nation needs changing, but we will never change it until we ourselves are changed.  — Billy Graham

What does that quote mean to you?  For me, it highlights that the way to change our hectic, consumption-driven lifestyle is to simply look inward and make those changes ourselves. For 2019, my goal is to walk more and walk everywhere, keep better track of purchases and expenses (if I have to write it down, I think twice about frivolous spending), and be more mindful in both my business and personal life.