Focus & Consistency

What is the key to success for an online solopreneur?

Unfortunately there is no guaranteed key to success… But I do believe there are two important necessary ingredients: FOCUS and CONSISTENCY.

Photo by Oleg Magni on Pexels.com

Focus = being frugal with your energy

The first necessary ingredient for solopreneur success is Focus: knowing your target customer and end goal, and focusing on those business activities that get you there.

It’s very easy to spread your energy across many different ideas (I do it too!), without any one area getting enough focus to have an impact. As a solo business owner, it’s vitally important to focus your efforts to achieve results with the limited energy and resources that you have as one individual.

Consistency = being frugal with your time

The second necessary ingredient is Consistency: follow the straight line path to achieve your goals by being consistent in your business activities on a day-by-day and week-by-week basis.

You have limited time, so make the most of it by having a regular schedule of activities that you do every day or every week. Each action builds on the actions of the previous days. That is how you have an impact as just one person.

That means posting to your blog or channel regularly (if you commit to weekly or daily, then stick to it), listing new items for sale in your store every single day, sending a client proposal out every day, or making twenty cold calls or emails every day. Your exact goal(s) will depend on your business and the product or service that you offer, but know what those daily goals are, make a list, and check off your list EVERY SINGLE DAY.

It’s easy to get discouraged and decide you need to try something new. And sure, sometimes it is necessary to pivot. But remember: Strong businesses aren’t built overnight, but if you really know your target customer and what they need, you price your product or service right, and you’re Focused and Consistent every single day, then over time you WILL see the impact of your efforts.

Marketing Plan Mistakes to Avoid

Avoid these five most common marketing plan blunders:

  1. Not having an up-to-date marketing plan! Fix this easily with our Marketing Plan Template package – download here.
  2. Not knowing your marketing strategy, which results in “shooting in the dark” when doing marketing.
  3. Not making effective use of the internet and digital marketing.
  4. Focusing too heavily on a small number of big-budget marketing items, such as tradeshows or glossy brochures.
  5. Not tracking your marketing results.

Read more here: https://www.sevenstepsmarketing.com/marketing-plan-mistakes.html

Allow Time for Reflection and Planning

This is my boardroom…

My Boardroom in the Woods

This is where I ponder… plan…

and sometimes, yes, procrastinate.

I ponder while I wander through the woods.

Dappled sun rays and bird song are my peers.

Together we ponder product ideas,

plan new projects,

and gain fresh perspectives.

All while perusing the natural beauty…

of my boardroom in the woods.

Where is Your Boardroom?

Where do you do your best thinking and recharging? Have you “met” there recently to ponder and plan?

Make time for it … meetings in your boardroom are an important part of running a business. And the best way to recharge and de-stress as well.

A Walk in the Woods

As a solopreneur, you can start to feel that you have so many different hats to wear that it’s impossible to perform any function in your business particularly well. There are client deliverables to finish, customer orders to fulfill, inventory to organize, blogs to write, social media posts to get up, and on it goes…

With all the to-do’s fighting for your attention, your mind gets pulled one way then another… before you know hours have gone by and you haven’t gotten any of it done! Does this ever happen to you?

It happens to me too. What is the best way to get my mind back in focus? A walk in the woods…

alone autumn mood forest cold countryside

Photo by Gabriela Palai on Pexels.com

So next time you’re feeling unfocused about your business, or have too many minutiae vying for your attention, give a 30-minute walk in nature a try.  Works wonders for my mindset! What about you?