What is the key to success for an online solopreneur?
Unfortunately there is no guaranteed key to success… But I do believe there are two important necessary ingredients: FOCUS and CONSISTENCY.
Focus = being frugal with your energy
The first necessary ingredient for solopreneur success is Focus: knowing your target customer and end goal, and focusing on those business activities that get you there.
It’s very easy to spread your energy across many different ideas (I do it too!), without any one area getting enough focus to have an impact. As a solo business owner, it’s vitally important to focus your efforts to achieve results with the limited energy and resources that you have as one individual.
Consistency = being frugal with your time
The second necessary ingredient is Consistency: follow the straight line path to achieve your goals by being consistent in your business activities on a day-by-day and week-by-week basis.
You have limited time, so make the most of it by having a regular schedule of activities that you do every day or every week. Each action builds on the actions of the previous days. That is how you have an impact as just one person.
That means posting to your blog or channel regularly (if you commit to weekly or daily, then stick to it), listing new items for sale in your store every single day, sending a client proposal out every day, or making twenty cold calls or emails every day. Your exact goal(s) will depend on your business and the product or service that you offer, but know what those daily goals are, make a list, and check off your list EVERY SINGLE DAY.
It’s easy to get discouraged and decide you need to try something new. And sure, sometimes it is necessary to pivot. But remember: Strong businesses aren’t built overnight, but if you really know your target customer and what they need, you price your product or service right, and you’re Focused and Consistent every single day, then over time you WILL see the impact of your efforts.