As a solopreneur it can be really hard to find time for strategy. After all, you’re already wearing multiple hats. Sometimes strategy feels like an afterthought.
But doing marketing without strategy is like trying to build a home without an architect’s house plan. You can hire the very best carpenter, electrician, and plumber, but without a plan you’ll probably end up with a mess.
The same goes for marketing. Sure, you can find a great graphic designer, web developer, content writer and social media manager. But if you don’t have a strategy you can waste money and time very quickly without any results to show for it.
Follow these 7 steps to develop your marketing strategy.
Notice this starts with understanding your Market and your Customer, not your Product.
The first four steps help you build a detailed picture of your ideal customer.
Then understand their needs and pain points… That allows you to properly message your Product to serve their needs.
Finally, the communications strategy is just about identifying the best way to reach your ideal customer where they are looking for solutions.
Learn more about the Seven Step Strategy here, where you can also download my ebook on the 7 Step Marketing Strategy Process.