Focus on Inbound Marketing

If you’re trying to get leads for your small business, do you focus on inbound or outbound marketing?

Outbound is traditional marketing: cold calling, sending blanket emails to email lists, direct mail and broad-based advertising like TV or radio.

Inbound marketing is all about finding ways to encourage customers to find you, via links to your website and other content.

As a small business, your focus should be on inbound marketing: it’s cheaper, establishes trust with your prospects, and automatically increases the visibility of your website in the search engines.

Inbound marketing is all about understanding your customer, and delivering them what they’re looking for and what they need (customer-centric). Outbound marketing is all about pushing your product features to get customers to sign up (product-centric).

Don't find customers for your products, find products for your customers. - Seth Godin

Keep reading this article on my Software Marketing Advisor website to learn more about inbound marketing for software companies here:

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