With a strong inbound marketing strategy, your content and your website will pull in prospective customers, rather than you having to make cold calls or send mass emails to get buyers (outbound marketing).
Inbound marketing is increasingly important, since it’s more cost-effective and more targeted than traditional outbound techniques.
Traditional outbound marketing is increasingly challenged by higher costs, privacy regulations, ad “blindness” and ad blocking tech, and an inability to target your customer to the degree that buyers expect in today’s market.
On the other hand, inbound marketing allows you to establish more trust with your customers by sharing helpful content “for free”, providing information on their terms (when they are searching for it on Google, rather that interrupting them with a phone call), and an ability to target niche sub-markets with personalized messaging.
Given that, here are some great tips for planning your inbound marketing strategy: https://www.sevenstepsmarketing.com/inbound-marketing-strategy.html