Tips for Finding your Ideal Customer

In my last blog post, I talked about the importance of Focus for a solopreneur.

Focus is all about knowing who you are serving (your ideal customer) and what they need, then delivering that to them.

So how do you figure out your ideal target customer?

In this article on my Software Marketing Advisor website, I talk about how to identify your target customer, and how to use that information to improve your marketing.