Even if you’re trying to run a business on your own, you can still succeed once you understand how to make the most effective use of your time.
Today is March 8, International Women’s Day – so Happy International Women’s Day to my fellow female solopreneurs!
For one of my clients, I work with a team of web developers in the Ukraine. I was happy to hear that International Women’s Day was a national holiday in the Ukraine: Wish it was a holiday in the U.S. also!
The theme for this year’s International Women’s Day is “Balance for Better”. What does that mean to you as a working woman?
For me, the idea of Balance for Better is what drove me to Solopreneurship in the first place – balance to spend more time with my son, balance to make time in my day for the things that are important for my own mental health (reading, writing, long walks – when I often have my best work ideas, btw!): balance for a better me.
This USA Today article on this year’s International Women’s Day is a good read on the theme of #BalanceforBetter.
As a solopreneur, think about working with micro-influencers who can target communication to your niche. If you can find a win-win for both of you, then working with a micro-influencer can be more affordable and it can also be easier to get their attention than trying to engage a big-name celebrity.
In a recent Forbes article, small business owner David Kalt shows how you can do just that. David says “micro- and nano-influencers with smaller (but loyal) followings can drive better outcomes for small businesses working to connect with niche audiences. According to a study by influencer marketing agency HelloSociety, micro-influencers—which it defines as accounts with 30,000 or fewer followers—deliver 60% higher engagement rates and are 6.7 times more efficient per engagement than influencers with more followers.”
Read the rest of David’s article here: https://www.forbes.com/sites/davidkalt/2019/02/21/small-businesses-think-you-cant-work-with-influencers-think-again/#5a2cde46124d
As a solopreneur, freelancer or small-business owner, we often spend hours alone in our office. One advantage of having our pet with us during the day is we can always get a quick kiss or hug!
Happy New Year! I can’t believe it is already 2019. This quote (from Billy Graham, of all people) came up on my calendar today, and I thought it was quite appropriate for the frugal solopreneur journey.
The world does need changing, society needs changing, the nation needs changing, but we will never change it until we ourselves are changed. — Billy Graham
What does that quote mean to you? For me, it highlights that the way to change our hectic, consumption-driven lifestyle is to simply look inward and make those changes ourselves. For 2019, my goal is to walk more and walk everywhere, keep better track of purchases and expenses (if I have to write it down, I think twice about frivolous spending), and be more mindful in both my business and personal life.
As a solopreneur, you can start to feel that you have so many different hats to wear that it’s impossible to perform any function in your business particularly well. There are client deliverables to finish, customer orders to fulfill, inventory to organize, blogs to write, social media posts to get up, and on it goes…
With all the to-do’s fighting for your attention, your mind gets pulled one way then another… before you know hours have gone by and you haven’t gotten any of it done! Does this ever happen to you?
It happens to me too. What is the best way to get my mind back in focus? A walk in the woods…
So next time you’re feeling unfocused about your business, or have too many minutiae vying for your attention, give a 30-minute walk in nature a try. Works wonders for my mindset! What about you?