Working with micro-influencers

As a solopreneur, think about working with micro-influencers who can target communication to your niche. If you can find a win-win for both of you, then working with a micro-influencer can be more affordable and it can also be easier to get their attention than trying to engage a big-name celebrity.


In a recent Forbes article, small business owner David Kalt shows how you can do just that. David says “micro- and nano-influencers with smaller (but loyal) followings can drive better outcomes for small businesses working to connect with niche audiences. According to a study by influencer marketing agency HelloSociety, micro-influencers—which it defines as accounts with 30,000 or fewer followers—deliver 60% higher engagement rates and are 6.7 times more efficient per engagement than influencers with more followers.”

Read the rest of David’s article here:


Happy 2019!

I’m busy planning for my websites and marketing strategy freelance business for 2019.  Loving this new planner that I picked up at Aldi for only $9.99 (even includes planner sticker sheets)!   And the cute little notebook and pen from Dollar Tree for just $1.  Now that’s frugal!


Want to change the world? Start with yourself

person holding terrestrial globe scale model taken

Photo by Artem Bali on

Happy New Year!  I can’t believe it is already 2019. This quote (from Billy Graham, of all people) came up on my calendar today, and I thought it was quite appropriate for the frugal solopreneur journey.

The world does need changing, society needs changing, the nation needs changing, but we will never change it until we ourselves are changed.  — Billy Graham

What does that quote mean to you?  For me, it highlights that the way to change our hectic, consumption-driven lifestyle is to simply look inward and make those changes ourselves. For 2019, my goal is to walk more and walk everywhere, keep better track of purchases and expenses (if I have to write it down, I think twice about frivolous spending), and be more mindful in both my business and personal life.


A Walk in the Woods

As a solopreneur, you can start to feel that you have so many different hats to wear that it’s impossible to perform any function in your business particularly well. There are client deliverables to finish, customer orders to fulfill, inventory to organize, blogs to write, social media posts to get up, and on it goes…

With all the to-do’s fighting for your attention, your mind gets pulled one way then another… before you know hours have gone by and you haven’t gotten any of it done! Does this ever happen to you?

It happens to me too. What is the best way to get my mind back in focus? A walk in the woods…

alone autumn mood forest cold countryside

Photo by Gabriela Palai on

So next time you’re feeling unfocused about your business, or have too many minutiae vying for your attention, give a 30-minute walk in nature a try.  Works wonders for my mindset! What about you?




16 Tips To Start Living a Happy Life Now – sharing from Brenda Lee

Some great tips for living a happier life, from Brenda Lee:

Start Living a Happier Life Now! 1.4kshares We all want to be more successful in life regardless of our age, how much money we earn, sex, marital status or whatever our occupation. Now, defining success can be different for everyone. 16 Proven ways to be more productive, happy and successful! 1. Commitment Required No matter what goals […]

via 16 Tips To Start Living a Happy Life Now — Advice for A Happy Life

My Path to Solopreneurship

alone autumn mood forest cold countryside

Photo by Gabriela Palai on

My path to solopreneurship was driven by a combination of necessity and a desire for self-fulfillment. I’d had a successful career in tech marketing strategy, working at companies like Intel and Gartner Group. But I was becoming tired of the cubicle 9-5 being constantly surrounded by people (I’m a natural introvert), and as the mother of a young son I wanted to spend more time at home with him. But could I afford to do so?

The realization came when I sat down one day to see how much money I was really spending on working for someone else:  commute costs into the city every day, coffee and lunch, professional clothing, school before/after care costs, babysitting costs, and all the extra expenses we tend to incur for the sake of convenience when there isn’t enough time to do it all:  takeout food, housecleaning services, dog walkers, salon services, etc.  Despite a six-figure salary, the percentage going to all these extra expenses was still astounding. Clearly, I couldn’t afford NOT to work from home.

That was five years ago.

I’d love to say it was easy, and I quickly reached the same income as my 9-5. In truth, it was a lot harder than I’d expected, but more satisfying than I’d anticipated as well. I think the biggest challenge was knowing where to focus my time and energy for the maximum results, and not getting distracted by the next new shiny thing. When you’re working for yourself, new ideas and opportunities come up all the time, and it’s tempting to go after them. But each new project takes more time to mature than you realize. Focus is the friend of the first-time solopreneur!

In my next posts, I’ll go into more detail on ways to develop focus and scale as a solopreneur, what worked for me, and what is still work in progress, so stay tuned!